8 Must-Use Explainer Video Makers in 2025: Software/Sites

Best Explainer Video Makers Creating professional explainer videos is tough without the right tools. Many struggle to find an explainer video maker that balances quality and ease of use. This challenge can stall creativity and delay projects. Don’t worry, this article shows eight explainer video makers, including software like CapCut and online makers.

What are Best Explainer Video Makers?

Explainer video makers are tools that help you create short, engaging videos to explain ideas, products, or services. These tools simplify video production, making it accessible even if you’re not a professional. Here are some of the key perks that you can harness using explainer videos:

• Explainer videos are crucial for your brand or project because they boost engagement more than text alone.
• They increase conversions and sales by presenting information clearly.
• You can use them to simplify complex concepts and make them easy for your audience to understand.
• Their versatility works across industries like education, technology, healthcare, and e-commerce.

Types of Best Explainer Video Makers you should know

• 2D animation explainer video

2D animation videos use simple, flat designs to explain ideas effectively. These are perfect for storytelling and brand communication. For example, Slack’s explainer video shows the transition from a hectic workday to an enjoyable and productive one with Slack.

• 3D animation explainer video

3D animation adds three-dimensional depth and realism to your content. These videos are ideal for showcasing complex products or services. American Express’s 3D explainer video gives a visual explanation of its Blue Card to solve common consumer concerns.

• Live-action explainer video

Live-action videos feature real people and settings. They build trust and personal connections with your audience. Moved.com’s live-action explainer video introduces an assistant to you who can help to plan your move without any trouble.

• AI avatar explainer video

AI avatar videos feature digital characters powered by artificial intelligence. These are perfect for modern, tech-savvy audiences. For example, FakeMe’s AI avatar explainer video shows how it converts real human faces to animated video.

• Whiteboard explainer video

Whiteboard videos simulate hand-drawn illustrations to explain concepts step-by-step. Check out the below illustration of the whiteboard explainer by Truscribe. The image illustrates a closed-minded response to communication, where the brain is “closed” to ideas or information being presented.

• Kinetic typography

Kinetic typography uses animated text to communicate ideas dynamically. This style is excellent for emphasis and clarity. For instance, Poppulo’s “Internal Communications” explainer video shows the communication mystery with kinetic typography.

4 Animated Best Explainer Video Makers Software

1. CapCut

CapCut is a versatile explainer video maker, perfect for creating engaging content. Its AI avatar function can help you add avatar portraits as explainers in explainer videos, which can give viewers a stronger sense of immersion.

How to create stunning Best Explainer Video Makers

1. Import your clips

Upload your footage to CapCut. Adjust the aspect ratio to suit your project, whether for social media or a presentation.

1. Edit the explainer video

Enhance your video by adding an AI avatar to deliver engaging messages. Use text and stickers to emphasize key points. Apply animation or motion tracking to make them dynamic and visually appealing.

1. Export and share the explainer video

Click on the export tab present in the top right corner and pick your resolution and format, then export. With CapCut’s quick tools, your video will be ready to share instantly.

2. Powtoon

Powtoon is a versatile tool that allows you to create both animated and live-action explainer videos. It offers customizable templates, a user-friendly interface, and a vast library of props, characters, and backgrounds. Whether you’re crafting marketing videos, educational content, or product demos, Powtoon makes it simple. You can use this explainer video maker to produce visually appealing content without prior design experience.

Best for: Animation explainer video

Pros

• Extensive library of templates and assets to customize your video.
• Offers integration with platforms like PowerPoint for seamless presentations.
• Cloud-based functionality allows you to work on projects from anywhere.

Cons

• The free version includes a watermark, limiting its appeal to professional projects.

3. Vyond

Vyond specializes in character-driven animation, making it perfect for storytelling-focused explainer videos. Its drag-and-drop functionality lets you design scenes quickly.

Best for: Animation explainer video

Pros

• Powerful character customization options to suit diverse needs.
• The built-in lip-sync feature enhances realism in animated videos.
• Access to a variety of animation styles, including whiteboard and 2D.

Cons

• Subscriptions can be expensive for small businesses or personal use.

4. Animaker

Animaker is an incredible tool for creating animated and whiteboard explainer videos. Its simple drag-and-drop interface caters to both beginners and professionals. This free explainer video software without a watermark (on paid plans) provides access to a variety of templates, characters, and special effects.

Best for: Whiteboard/Animation videos explainer video

Pros

• Wide range of templates tailored for marketing, education, and more.
• High-quality HD video output for professional results.
• Features like voiceover and subtitles simplify the explanation.

Cons

• Premium features are only available in paid versions, limiting free-tier functionality.

4 online Best Explainer Video Makers

1. Canva

Canva is a powerful and intuitive online platform for creating engaging explainer videos quickly. It offers a variety of templates and a simple drag-and-drop interface to craft stunning visuals.

Best for: Whiteboard/2D explainer video

Pros

• It’s a free explainer video maker with no watermark.
• Extensive library of explainer video templates.

Cons

• Although there are many templates provided, the flexibility of custom elements is low.

2. Steve.AI

Steve.AI is an innovative explainer video maker that leverages AI to automate video creation. This platform helps you craft professional explainer videos in minutes using pre-set themes and customizable templates.

Best for: Animated explainer video

Pros

• Provide a variety of different styles of explainer video templates.
• Provide multiple background music and dubbing options.

Cons

• Limited export options in the free plan.

3. Animoto

Animoto is an easy-to-use explainer video generator that allows you to create professional videos quickly. This tool is known for its high-quality results and offers various pre-designed templates tailored to different industries.

Best for: Animation explainer video

Pros

• Wide range of customizable explainer video templates.
• High-definition video export is available.

Cons

• Watermark in the free version.

4. Invideo AI

Invideo AI is a robust explainer video maker that combines AI technology with an easy-to-use editor. It provides a range of personalizable templates for creating product explainer videos, brand overviews, or any other type of business video.

Best for: Kinetic explainer video

Pros

• Offers millions of stock videos and music tracks.
• Multiple explainer video templates for various needs.
• High-quality output with customizable options.
• Provides AI-generated voiceovers for videos.

Cons

• The free plan has limited export quality.

Practices for using Best Explainer Video Makers tools

• Plan your script and storyboard: Use tools like CapCut’s AI writer to help structure your script. This will give you a clear direction for the explainer video creation process.
• Use visuals that align with your brand message: Select images and graphics that reinforce your brand identity, ensuring consistency throughout the video.
• Leverage animation and effects judiciously: Use animations and effects in moderation. Too many can overwhelm viewers and distract them from your message.

Conclusion

In conclusion, explainer videos serve various purposes, from simplifying complex ideas to enhancing marketing efforts across different industries. Choosing the right explainer video maker is crucial to ensure the quality and impact of your content.

FAQs

1. What makes a good explainer video?

A good explainer video should include clear problems and solutions, effective brand presentation, attractive visual effects, professional voice acting, and a clear CTA. To create a good explainer video, you should use CapCut.

1. What content should be included in the product explainer video?

In addition, showcases the product’s effectiveness in actual use, user ratings or feedback. Finally, use calls to action (CTAs) such as “limited-time offers” to encourage audience consumption.

1. How do I choose the right explainer video type for my product (e.g. 2D animation or AI avatar)?

Firstly, clarify the purpose of the video, whether it is for brand promotion, product demonstration, or to improve conversion rates. Secondly, consider the audience, budget, production time, etc. Best Explainer Video Makers

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